In January 2013, Muskegon hosted the 2nd Annual USHL/NHL Top Prospects Game which showcased the top 40 draft eligible players in the league for NHL Scouts. The game draws over 200 NHL and college scouts to Muskegon. These are two graphics I created to promote the game. The first one was posted when the rosters were announced. The second graphic was posted the week of the game to promote the game and also to show off the jerseys the players would be wearing. I chose the tag “It’s Our Turn” because the Canadian Prospects Game had just been played and I wanted to play off the rivalry between the two leagues.
Two of the Lumberjacks players were named to play in the 2012 U20 World Junior Ice Hockey Championship. Frederik Tiffels played for Germany and Rasmus Bengtsson played for Sweden. I posted updates on Facebook as often as possible. It wasn’t easy since the games were in Russia, played early in the morning (luckily I’m a morning person), and not all of the games were broadcast on TV. I would search for online streams of the Swedish games. Sweden made it to the final game against Team USA.
The Lumberjacks had their first player in USHL history named player of the week in October. I needed to come up with a graphic quickly for when the story was posted online. The Lumberjacks ended up with 6 players of the week awards in 2012-13. I kept the same theme for all 6 graphics. Two of the players won multiple awards so I changed up their pictures to change up the graphics.
As the 2012-13 season approached, the Lumberjacks needed an autograph card quickly to send to the printer before the first player appearance. The team had a marketing agency design the card in 2011-12 but they were looking to save some money so I used the same idea from the previous design to create a card for 2012-13. These are scans of the finished product.
This is one of my earlier design pieces for the Lumberjacks. It was a last minute project right before the start of the season. Originally the team wasn’t going to print a program in 2010-11. I did all of the design work and plugged in the ads and letter provided by the sponsors and the league. I wrote the copy for the renovation piece and I also added the icons to the arena map. To see the entire program, click the link below.
I was sitting listening to a social media webinar when I saw some other companies were using obscure holidays to create posts and content. I thought it was a great idea but what I didn’t realize that while not always obscure holidays, I had already been creating posts for most of the non-traditional/smaller holidays.
I’ve already posted the graphics I used for Christmas and New Years so I decided not to repost them. My posts for the major holidays started for Father’s Day. It was actually a graphic to promote the Season Ticket offer that was to end that week. I had one of the players pose with a couple tickets and the collateral piece for the offer then I took it back to the office and added the details. As often as possible I tried to use an actual picture, take a picture, or create the graphic from scratch in Photoshop. I had to laugh when hours after I posted the Veteran’s Day graphic, one of the teams in the league posted the exact graphic with their logo to their social media (imitation is the sincerest form of flattery I guess). The Valentine’s Day post was actually taken from a set of Valentine’s Day eCards I’d created for the mascot Ollie’s Facebook page. Easter proved to be fun and challenging since I didn’t already have a picture of the mascot with bunny ears or have an Easter basket for him to hold.
Posts to social media can’t always be news or game updates in the sports business, or any business. I created posts for the first day of each season. I used photos on-hand for Summer and Winter and used a graphic I found online for Autumn. But for Spring, I took a photo of the mascot holding some flowers my niece and nephew had given me then Photo-shopped the background in. The graphics were posted on various social media platforms the Lumberjacks were on.
I’ve enjoyed photography since I was a kid. Usually I’ve concentrated on landscapes and other nonactive subjects. In 2010, I started taking photos during Muskegon Lumberjacks games for sponsor proof of performance. In 2012-13, I ended up having to also take the photos for marketing purposes. On page 25, you’ll find an article on the Lumberjacks. The photos used are two of mine.
This was the 2nd post I had created on Vine. The Lumberjacks visited the Muskegon Winter Sports Complex on February 20, 2013 and it seemed like the perfect time to test out the new platform.