How can you use social media to benefit an orthotics and prosthetics company? My first idea was motivational quotes. When I took over managing the Facebook account for Infinity O&P, the first thing I did was to sit down and gather motivational quotes to post on Mondays for Motivation Monday. I wanted a consistent look and since I didn’t have very many photos of amputees to use for backgrounds, I kept it simple and added the logo for branding.
Here’s a quick post for tonight. This is a graphic I did about exactly a year ago for the USHL Draft. I wanted to give fans a behind-the-scenes look. I think this was actually one of the first posts on the Jack’s Instagram account. I have an Android phone so I had to hear about how great Instagram was before I had the chance to play.
This was the 2nd post I had created on Vine. The Lumberjacks visited the Muskegon Winter Sports Complex on February 20, 2013 and it seemed like the perfect time to test out the new platform.