Wow! It’s been a while since I posted anything on here! I’ve been running the social media for local small businesses since May. I have been having a lot of fun coming up with daily posts to try to engage their fans. I often post about bizarre holidays, celebrity birthdays, trivia, or how the fans think a big game is going to turn out.
Yesterday we had an ice storm. The artist in me was seeing beauty in the snow that shined like glass and the ice covered trees (the non-artist in me wasn’t enjoying my power and heat going out as a result of an accident caused by the icy roads!). I wanted to get a picture of the ice on the tree in my backyard so I eventually ventured out very carefully and snapped this shot with my iPad.
I sat down last night to create a graphic for the first day of winter. That’s when I remembered the picture I had taken earlier. I played with the color and shadows. I wanted to hide some power lines so I added the snowflakes at the bottom. That also gave me a great place to add the text.
Happy Winter everyone!
During the summer of 2012, I started posting to Facebook, Instagram, and Twitter when it was one of the players (and the mascot’s) birthday. The first few were just single pictures of the players and at that time it was really all I could do because my picture options were limited for those players. They hadn’t been with the team for the entire season so there weren’t as many pictures of them. Once the season started, it was easier to create the graphics. I was able to make sure I had enough pictures of the players as their birthdays approached. As the season went on, besides just posting the graphic and wishing the player a happy birthday, I also added for fans to “LIKE” the photo to wish the player a happy birthday. The fan interaction increased with this simple step.
I was sitting listening to a social media webinar when I saw some other companies were using obscure holidays to create posts and content. I thought it was a great idea but what I didn’t realize that while not always obscure holidays, I had already been creating posts for most of the non-traditional/smaller holidays.
I’ve already posted the graphics I used for Christmas and New Years so I decided not to repost them. My posts for the major holidays started for Father’s Day. It was actually a graphic to promote the Season Ticket offer that was to end that week. I had one of the players pose with a couple tickets and the collateral piece for the offer then I took it back to the office and added the details. As often as possible I tried to use an actual picture, take a picture, or create the graphic from scratch in Photoshop. I had to laugh when hours after I posted the Veteran’s Day graphic, one of the teams in the league posted the exact graphic with their logo to their social media (imitation is the sincerest form of flattery I guess). The Valentine’s Day post was actually taken from a set of Valentine’s Day eCards I’d created for the mascot Ollie’s Facebook page. Easter proved to be fun and challenging since I didn’t already have a picture of the mascot with bunny ears or have an Easter basket for him to hold.
Posts to social media can’t always be news or game updates in the sports business, or any business. I created posts for the first day of each season. I used photos on-hand for Summer and Winter and used a graphic I found online for Autumn. But for Spring, I took a photo of the mascot holding some flowers my niece and nephew had given me then Photo-shopped the background in. The graphics were posted on various social media platforms the Lumberjacks were on.
This graphic will go down as my favorite for the 2012-13 season! I tried to come up with an idea for days! Then I realized it was staring right at me. The new circular design of the Lumberjacks logo made it useful in so many ways. First it made a great snowman for the Holiday Card and Christmas graphic, then all I needed to do was work it in as the 0 in 2013! I again pulled the hat out of the logo to give it a more personalized touch. I absolutely love how it turned out!
I had a lot of fun creating this one! I saw an old holiday card from a different company that used their logo to build a snowman. I decided to try the same concept with the new Muskegon Lumberjacks logo since it was now a circular shape. I then built onto the concept by pulling the hat and the hockey sticks out of the original image to use them in the design. Not wanting to have the players sign 500 copies, I added their autographs to the original design. The card was then mailed to sponsors, season ticket holders, other teams in the league, vendors, and more.
The graphic was posted to social media on Christmas using the front cover of the card.