How can you use social media to benefit an orthotics and prosthetics company? My first idea was motivational quotes. When I took over managing the Facebook account for Infinity O&P, the first thing I did was to sit down and gather motivational quotes to post on Mondays for Motivation Monday. I wanted a consistent look and since I didn’t have very many photos of amputees to use for backgrounds, I kept it simple and added the logo for branding.
When I was little, my parents bought my brother and I a camera. I was in love! As I grew up, my grandparents would buy me a point and shoot for my birthday or Christmas. I received my first SLR while I was in grad school but I never learned to use it. I have relied on my cell phone camera for several years, that was until I purchased a DSLR earlier this year and I have had a blast taking photos! This time I’m learning how to use it. I have always loved taking photos of flowers, going back to my film days when my dad tell me to “go take pictures of the flowers” to use up the last couple shots of a roll. Now I’m experimenting with macro, long-exposures, street photography, and basically whatever I can find. My confidence is starting to build. I’ve always kept my work to myself, only showing it to some friends. I’m taking a leap and putting it online for others to see. Let me know if you like my work!
Wow! It’s been a while since I posted anything on here! I’ve been running the social media for local small businesses since May. I have been having a lot of fun coming up with daily posts to try to engage their fans. I often post about bizarre holidays, celebrity birthdays, trivia, or how the fans think a big game is going to turn out.
Yesterday we had an ice storm. The artist in me was seeing beauty in the snow that shined like glass and the ice covered trees (the non-artist in me wasn’t enjoying my power and heat going out as a result of an accident caused by the icy roads!). I wanted to get a picture of the ice on the tree in my backyard so I eventually ventured out very carefully and snapped this shot with my iPad.
I sat down last night to create a graphic for the first day of winter. That’s when I remembered the picture I had taken earlier. I played with the color and shadows. I wanted to hide some power lines so I added the snowflakes at the bottom. That also gave me a great place to add the text.
Happy Winter everyone!
In January 2013, Muskegon hosted the 2nd Annual USHL/NHL Top Prospects Game which showcased the top 40 draft eligible players in the league for NHL Scouts. The game draws over 200 NHL and college scouts to Muskegon. These are two graphics I created to promote the game. The first one was posted when the rosters were announced. The second graphic was posted the week of the game to promote the game and also to show off the jerseys the players would be wearing. I chose the tag “It’s Our Turn” because the Canadian Prospects Game had just been played and I wanted to play off the rivalry between the two leagues.
Two of the Lumberjacks players were named to play in the 2012 U20 World Junior Ice Hockey Championship. Frederik Tiffels played for Germany and Rasmus Bengtsson played for Sweden. I posted updates on Facebook as often as possible. It wasn’t easy since the games were in Russia, played early in the morning (luckily I’m a morning person), and not all of the games were broadcast on TV. I would search for online streams of the Swedish games. Sweden made it to the final game against Team USA.
The Lumberjacks had their first player in USHL history named player of the week in October. I needed to come up with a graphic quickly for when the story was posted online. The Lumberjacks ended up with 6 players of the week awards in 2012-13. I kept the same theme for all 6 graphics. Two of the players won multiple awards so I changed up their pictures to change up the graphics.