On February 2, 2013, the Muskegon Lumberjacks held Red Wings Night with special guest Tomas Holmstrom. It was the highest attended game of the season. I had noticed the fans were more engaged (and it was less boring even for me) when I created a different graphic for each day during Jacks Fight Cancer’s promotion. I decided to do the same thing for the week leading up to Red Wings Night. Some days had better response than others. I used the front office staff to do the photo shoot and we all had a blast doing it.